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In the last post, we’ve discussed the term “Personal Website”, we’ve reviewed the characteristics of such site, and what should be included in it.

In this post I’ll show more useful usages of personal websites, I’ll discuss how you can use your personal website to support your business, I’m not talking about large scale business which should have its own website, not section within personal website.

Personal website is middle size website, the traffic derived to this type of sites come from your invitations to people or may be if you apply certain SEO technique that show your site URL within Google search results, So you can promote business with middle range or may be small business project, products you made and sell in your town, not the large scale business.

In think personal websites is more effective in promoting product or service that relates with the site owner personality, to save the site content integrity, Personal websites can also provide the advantage of fast direct contact way with your customers and cheers! You can promote services or products you sell.

If you’re a Lawyer, Doctor, Physiologist, Scientist, Teacher or even freelancer, you can use your personal website to promote yourself, and your services online, you can provide details about the about the services you provide, and how you can show the details of services you provide and the cost of each level or plan; you can show samples, write your customer reviews about your service, you can set personal portfolio that include your achievements in providing this service, and you can provide samples of your service.

Don’t forget to show for your visitors the ways they should follow to ask your services; you may use direct contact through phone, or may be a HTML form to fill and send to your inbox.

Your “Contact ME” page in the site can play great rule in such situation, but keep in mind to provide live contacts and don’t forget; your contacts online and accessible by millions on the internet, so consider your persona; safety when providing your contacts and separate personal and work contacts.

This is the situation with personal websites to support a service you provide, if you a lawyer, you can support your business by providing law services over internet or may be promote yourself as a lawyer, the same if you have different career.

The Same with Goods:

The same if you sell goods, if you’ve a product you sell you can provide details about it, the advantages of this product, what makes it special, , photos of the product, and may be customer reviews.

You can improve the way you sell your products by adding a shopping cart to handle and automate the selling process, with shopping cart you can handle customer requests automatically and the deliverance should be handled by you (the seller), if the product is some kind of software or any downloadable media it will be served automatically; else, you need to handle the way to deliver products to customers, may be via regular mail (don’t forget to calculate the delivery fees )

Although the previous advantages of using personal websites, not all business types can be supported by a personal website, and the reason was stated, so which services or products will be more effective to be promoted by your site?

Best Affected business types:

Any service can be supported by a personal website, for medical services, you may provide your own experience in medical field on your site, visitors will visit your site to read about your experience and may be ask questions about their health, or may be search for answer on your site pages.

If you’re a designer, you can publish the portfolio on the site, and may be write notes about the designs, and how people can ask your services, you can imagine how you can use your site in useful way, and sure you’ll find the way.

THE MATTER BECOME LIMITED IN THE CASE OF PROMOTING GOODS, You have limited types of products to promote using personal websites, simply these products which either software such program, script, icon set, PSD design or may be handmade arts or may be a book you write or comic series you draw, but not cars, cameras etc…, Always watch your site content integrity.

Add a blog to your site:

Having a blog on your personal website add positive impact sort the site, the blog can be used to record important events, reviews, you may write articles about public events, also you may write drafts and thoughts about services or products you promote Blogs are great way to refer visitors to your site, but always watch it and write post in regular time rates.

Conclusion:

In this post, we’ve discussed how you can use your personal website to promote yourself and a service or product you sell, we’ve reviewed the contents should be included in both; we found that it will be more effective if you promote a service or product that relates to your personality, and finally we’ve discussed the importance of blogs in your personal website.

Now, we like to hear from you; what is you experience with promoting a service or product on the internet?

Next, we’ll discuss what you should found in “Personal Website Solution” that would support your business, we’ll discuss the functionalities that you would head in such website and we’ll hear from you too.